ZERONULL / DIGITAL STUDIO
We design and build digital products, systems and automation that remove friction, reduce errors and give people more space to focus on what actually matters.
01 / APPROACH
We hear it all the time: "they're using it wrong."
But when the same mistake keeps happening across different people, maybe the problem isn't the person. Maybe it's the system.
$ zeronull --diagnose
> finding friction...
> duplicate processes: 04
> unnecessary steps: 07
> disconnected systems: 03
> recommendation:
simplify first.Less friction. Less error. More headspace.
02 / APPROACH
For a long time, the cost and time of execution shaped the decisions we made. Building something took time. Changing it took time. Trying another idea took time. So we learned to decide quickly.
AI is changing that. When execution becomes cheaper, thinking becomes more valuable.
Think longer. Build faster.
We use the time saved on execution to ask better questions, explore more possibilities and make sure we're solving the right problem before we build it.
03 / APPROACH
If people repeatedly make the same mistake, we don't blame the person first. We question the system.
Sometimes the best solution is an integration. Sometimes it's automation. Sometimes it's a new product. Sometimes it's removing a tool altogether.
We don't have a favourite tool that every problem has to fit into.
Technology should reduce work, not create more of it.
04 / APPROACH
$ zeronull --process
01 UNDERSTAND — Business, people, processes, technology.
02 QUESTION — Challenge assumptions and understand why things work the way they do.
03 EXPLORE — Investigate alternatives, test ideas and find possibilities.
04 SIMPLIFY — Remove unnecessary steps, tools and complexity.
05 BUILD — Build the solution that actually needs to exist.
06 EVOLVE — Leave something maintainable, adaptable and ready to change.Our process is intentionally heavier on thinking than on execution.
05 / SERVICES
Digital experiences designed around the people who use them.
Connect your systems. Remove repetitive work. Make technology work together.
Before we build anything, we make sure we're solving the right problem.
06 / WORK
Businesses whose technology has become more complicated than the work it is supposed to support.
Creative, UX and digital agencies that need reliable technical capacity to turn ideas into working products.
Agencies and partners that need HubSpot development, integrations, automation or technical expertise.
Different projects. Same approach.
07 / WORK
CASE — MPG
A fragmented content setup was making local and global publishing unnecessarily complicated.
CASE — FINAER
Duplicated contacts, disconnected systems, unreliable data flows, manual lead transfer through insecure channels.
The goal wasn't to add another system. It was to make the systems they already had work together.
Eliminated duplicate data entry · Replaced manual lead transfer · Reduced dependency on disconnected workflows
View case →LAB / EXPERIMENTS
Self-hosted infrastructure, creative coding, audio/visual experiments, tools built because the problem was interesting.
We build because we're curious.
08 / ABOUT
We want to understand how things work.
We don't assume there's only one solution.
If you don't need to build something, we'll tell you.
The solution should fit your business, not the other way around.
We can move between experience, frontend, systems, APIs and infrastructure when the problem requires it.
We don't want to give you more technology.
We want to give you your time back.
09 / ABOUT
My path into technology wasn't particularly conventional. I've worked across creative fields, technology and digital systems, always learning by taking things apart, understanding how they work and finding better ways to put them together.
Over time I realised that all those apparently different things had something in common: curiosity, problem solving and the need to ask whether something really had to work the way it did.
That's the thinking behind ZeroNull.
LAB / EXPERIMENTS
Self-hosted media, homelab, creative coding, Three.js, audio/visual experiments, tools built for the sake of building them. Not client work — personal R&D.
We build because we're curious.
10 / CONTACT
Let's find out why.
START A CONVERSATION →You don't need to know exactly what you need yet.